Altruism, mindful consumption and sustainability are central to the CloudCloth® ethos. We’re not interested in quick fixes or feeding egos. We believe in taking time to make informed decisions about doing the right thing for the planet, our product and brand.
The move to organic cotton is an example of how our quiet determination and perseverance has paid off. Taking an holistic view by giving consideration to the wider impact of the decisions we make around our product and business can extend the process of change. But we didn’t give up, and three years on we’re proud to have launched our first ever organic cloth.
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