Altruism, mindful consumption and sustainability are central to the CloudCloth® ethos. We’re not interested in quick fixes or feeding egos. We believe in taking time to make informed decisions about doing the right thing for the planet, our product and brand.
The move to organic cotton is an example of how our quiet determination and perseverance has paid off. Taking an holistic view by giving consideration to the wider impact of the decisions we make around our product and business can extend the process of change. But we didn’t give up, and three years on we’re proud to have launched our first ever organic cloth.
CloudCloth® is a skincare brand focused on improving the efficacy of fabric cleansing cloths, whilst also reducing the use of throw-aways. Suitable for all skin types and made from fine quality certified organic 100% cotton, our cloths have been created to form part of the everyday skincare routine, even for sensitive or challenging skin.
Founded in the Lancashire countryside in 2017, we make reusable skin cloths for professional and consumer use. Since first establishing the business, we have remained steadfast in our commitment to delivering high quality skincare for all skin types, whilst also, wherever possible, lessening the impact on our environment.
Our organic cotton cloths were developed in partnership with a textile manufacturer based in Manchester, who have a long heritage.
“CloudCloth® really came about by chance. I was looking to develop a small business from home after my youngest son had settled into school. At the same time, I had started to suffer with a reactive form of urticaria, resulting in raised red skin welts that were uncomfortable to cleanse using traditional skincare products. A friend suggested moving from granular exfoliants to muslin cloths. I soon realised there was an opportunity to source suitable cleansing cloths through a local UK manufacturer. We were presented with a cloth that had a heritage in skincare long before wipes came to the market, that's how CloudCloth® came to be. We were really excited to have the opportunity to bring this back, only this time as a reusable option”.”
Catherine, CloudCloth founder
Sourcing both the product and packaging in the UK is a major part of keeping the supply chain as carbon friendly as possible. As well as reducing the environmental impact within our products, the cloths are packed in craft letterpress pouches made using a carbon-neutral process; printed with vegetable inks on 100% recycled and recyclable cardboard and produced using on-site solar power.
Today, CloudCloth® facial wipes are used by skincare professionals, beauty artists and spas, as well as enjoyed by our customers in the UK, US and Europe. Our cloths can be purchased through retailers and online stores, as well as directly from our website.
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