About Us


It’s the little things...

Our mission as a new british brand is to encourage women to convert from cleansing disposables to the CloudCloth, the ultimate dual cleansing cloth, by educating them about the huge benefits both to them and to the environment.

We want our customers to enjoy knowing that they’re doing something good for their skin, their purse and their planet.

As a Brand, we want to give something back.  We are supportive of our Community of customers and collaborators, encouraging and helping them to achieve their goals. We are supportive of UK business, and champion our UK-based Manufacturers. And we actively support the replacement of disposables by reusables in beauty.

We want, in our own small way, to help make the world a little better.