Our Philosophy

Words are our philosophy.

It's how we shaped our brand in the earlier days.

In each pack of CloudCloths you'll find a postcard inside with these words on the reverse...(you may have noticed this already - they've been inside the CloudCloth packs for about a year or so now).

Idea. Contradiction. Human. Happenstance. Curious. Eclectic. Start.

These words change from time to time, depending on what's new for us, and some remain, especially those that feel integral to the foundation of the brand.

We will be delving a little deeper into these words and exploring how they relate to CloudCloth, and also the world around us. If you are keen on learning more about our philosophy please feel free to sign up to our newsletter at the foot of this page for updates.

You can also read our founding story here  Our Story