Our Sustainability Road Map

Reducing the burden of disposables on the environment

Creating a viable re-usable alternative to throw away cleansing consumables such as wipes and cotton wool.

Minimising environmental impact of CloudCloth® production and supply

By manufacturing both our cloths and packaging in the UK, we reduce the carbon footprint of our product, whilst also supporting the British manufacturing economy.

Our packs are recyclable and made from recycled card, printed using vegetable-based inks and produced using a carbon neutral process.

Making our cloths from 100% organic cotton

Moving our source fabric to 100% organic cotton was an important milestone and one that we’re very proud to have achieved!

There’s lots more to do!

Here are some of the sustainability goals we have our sights on for the future:

Making our sew-in labels from organic cotton

We’re working with our sew-in label supplier to make them more sustainable. The new format will replace our existing woven damask label and ensure our cloths are even more natural and sustainable.

Further reducing the environmental impact of our manufacturing process and supply chain

Organic cotton is spun and woven into the loom-state cotton fabric that is shipped to the UK for manufacture.

Once in the UK it is prepared for raising and brushing before being bathed and stretched to minimise shrinkage and maximise absorbency. Finished cotton fabric is inspected, rolled, cut, sewn and packed using UK-produced packaging.

We’d love to further our UK-based supply chain by weaving our base cotton in the UK. We continue to work with our manufacturing partners and hopefully find a viable alternative to achieve this goal.

We have also been thinking for sometime about growing our own 'greenhouse' cotton to see if we could make a CloudCloth from scratch right here in the UK. Hopefully more to come on this soon.

Gaining consumer certification for our cloths

Sourcing organic cotton to make our cloths was a challenging process. It was an important aspect of our sustainability road map and an achievement we’re proud of.

As part of our continued commitment to transparency, we’re working towards consumer certification for the organic origins of our cotton. This won’t change the high quality or fabric and ethical standards that we already adhere to, but it will be officially backed up by a recognised consumer body.


Giving Back to the Environment

Preserving the ecology of our planet and enabling those who continue that work is really important to us.

With this in mind, CloudCloth® have invested in a grove with Trees for Life, a tree plantation programme that invests in the rewilding of forestry in the UK. Whenever we have the profits to do so, we purchase further trees to plant.

However small each contribution may be, it is important to us to continue building our grove. Our investment will help Trees for Life plant millions of trees to preserve native species, maintain local water resources and restore the rich habitat within the Caledonian Forest and the wildlife that lives there.

Why Trees for Life?

We were particularly inspired by the ecologist, Alan Watson Featherstone. He founded Trees for Life in 1986. His passion and knowledge on protecting the planet is inspring. Alan holds interesting talks and shares his knowledge across the world. You can find out more about his work and speaking events by visting his website here > Alan Watson Featherstone

You can visit our Trees for Life grove here > CloudCloth Grove