"I started looking for a gentle face cloth because my skin began reacting to everything. I used to love using a granular exfoliant every few days, but my skin started looking scratched, sore, and red. Even the slightest touch left a red mark. My GP diagnosed it as a form of urticaria and prescribed antihistamines. This got me thinking about using textiles for skincare. Now, seven years later, seeing our progress and the satisfaction of our customers keeps me motivated. I have plenty of ideas for developing the brand further, and I'm excited about what the future holds for CloudCloth." Catherine Parker, Founder.
At the very beginning samples were gathered to review and test from very loose weaves of cheese cloth…to a kind of looped cotton poly mix to different weaves of muslin, towelling flannel...
Most of the initial textile samples were from factories overseas. Having grown up in a northern mill town, I wondered if maybe there were any textile manufacturers closer to home that would be willing to work with a start up...
After many phone calls, and lots of helpful advice there was one factory that agreed to a meeting...
Originally a cotton weaver in a spinning town with a heritage going back to 1875. After a few discussions with we were shown a super soft fluffy cotton cloth and learned about the history behind it. It had originally been developed for medical dressings and had other uses one of which was for a popular british skincare cleansing brand who had developed an innovative skincare product in the 1950's. After taking some back with us and trialling we quickly recognised the benefits for skin. The super soft side was really soothing and gentle on the skin, whilst the other side was woven and offered an exfoliation that offered something different than traditional muslin cloth...
And so, CloudCloth® was born. Months after the search began, we went into production and sales started to grow with lots of feedback from many happy customers. Seven years on and we have worked with our manufacturer to improve the cloth. Our most proud achievement was the move to a responsibly sourced organic cotton in 2019, with some slight adjustments to the weave and brushing elements. You can read more about our eco credentials by heading to our Sustainability Road Map listed in the menu.

The CloudCloth Collection - Facial Cleansing Organic Cotton Cloths