what we're about
High efficacy, low environmental impact

CloudCloth® cleansing cloths are made from fine quality certified organic 100% cotton. Suitable for all skin types, they have been created to form part of the everyday skincare routine, even for sensitive or challenging skin.

Used by skincare professionals, beauty artists, spas and customers in their homes, our cloths are available in the UK, US and Europe.

Here's the story of our journey...

happenstance

It all began in the summer of 2017 with a piece of cloth in Manchester...

a forgotten heritage,

a revelation,

a cloth that was discovered - by chance.

Since we put our faith in this humble piece of cloth. We have not stopped thinking of ways to improve. To bring something from the past back that was important to us.

Searching for answers
The idea for CloudCloth® came when our founder developed a reactive form of urticaria...

No longer able to use regular granular exfoliants, she tried muslin as an alternative way of exfoliating.

But Catherine soon realised that the muslin didn’t deliver everything she needed for her skincare routine...and so the search for cloth began.

Catherine thought outside the box,

reaching for the blue sky,

looking backwards, forwards, up and down, left and right.

The uncovering of a forgotten heritage
A British skincare story re-discovered; a narrative paused when engineered, nonwoven fibres came to be...

We aren’t pointing fingers.

Demand for convenience was growing.

New products were developed for ambitious baby boomers.

The original mid-century cotton cloth that we found was cut into little rounds and soaked in cleansing solution. Packed into tins, they were disposable. These paved the way for the modern-day convenience wipes.

But unlike modern throw-aways, these little cloths in their cute tins were biodegradable.

This got us thinking…

searching for answers
What if we could reinvent a cloth, but this time make it reusable?

Catherine kept a record of everything she found in a folder, along with 22 boxes bulging with fabric samples.

The search went far and wide…from the very loose weaves of cheese cloth…to a kind of looped cotton poly mix…(we thought)...then different weaves of standard muslin…traditional muslin...toweling flannel.

And the search went on. And on.

Until we stopped. Sat down. And thought

Until we stopped. Sat down. And thought.

WHAT IF?
What if there’s a mill still standing today, right here in the UK, that can produce a reusable cloth?

Catherine grew up in a Lancashire cotton town. Her grandparents worked in the mills; her granddad as a loom overlooker and her nan as a machinist and inspector.

Maybe the answer is closer to home than we thought?

It was time to start searching again.

RIGHT HERE ALL ALONG
One factory offered a glimmer of hope; a sixth-generation manufacturer founded in the late 18th century...

Originally a cotton weaver in a spinning town, the factory had moved to more modern premises close to where the original stood.

After a couple of meetings, the owner presented a a soft cotton cloth. He explained the story behind it's use in British skincare many moons ago.

We touched the cloth. We handled the cloth.

Hallelujah.

It was what we had been looking for all along...

raised on one side to provide gentle skin cleansing.

woven on the other side, offering gentle exfoliation.

Dream a little dream
And so, CloudCloth® was born.

Months after the search began, CloudCloth® went into production and sales started to grow.

We believe in happenstance.

Everything happens for a reason.

We strive to improve every day.

In 2018 CloudCloth® refined, moving to a slightly different woven structure, delivering a cloth with a gentler, finer weave and more maneuverability. This allowed for improved skin contact and control. The fine cloth structure also absorbs less lotions and liquids, minimising wasted skincare product.

In 2020 CloudCloth® organic launched delivering the same specially developed structure, but with GOTS organic cotton.