Many people have been talking about this recently, but amidst the chatter, what does it actually entail?

Lets demystify the process by breaking it down into three simple steps...

Step 1: Proper Application

Apply your cleanser with clean finger tips massaging into skin for 60 seconds.

Step 2: Effective Removal

Wipe away product using a damp face cloth. If using a CloudCloth then you can switch between the different textures to suit what your skin needs at the time. If its just a gentle cleanse use the soft fluffy side, if you need abit more oomph then use the woven exfoliating side gently.

STEP 3: Nourish & Protect

Pat dry skin with a clean hand towel or another face cloth. Follow with your usual skincare; moisturisers, skincare treatments, SPF's etc.

By following these three simple steps, you can say goodbye to complicated fussy skincare routines.

TOP TIP: Dedicate most of your time to Step 1, as thorough cleansing sets the foundation for healthy skin. Step 2 should be swift yet thorough to ensure optimal results.